The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Mobile

Lucy the Robot

Agency Atomic 212 / Sydney

Client Double Robotics


Innovation - Innovation in Mobile / Innovation in Mobile

Annual ID


2016 Awards

Total Points: 5




Atomic 212 / Sydney
Men At Work Communications / Sydney

Creative Team

Jason Dooris
Michael Willcocks
Peter Brennan
Lucy Kelly
Mark Callaghan
David Blight


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