The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Print & Outdoor

Refuel - To New York

Agency Leo Burnett Tailor Made / Sao Paulo

Client Jeep


Consumer - Magazine / Full Page or Spread - Single

Annual ID


2016 Awards

Total Points: 5




Leo Burnett Tailor Made / Sao Paulo

Production Company

Burti / Sao Paulo

Chief Creative Officer

Marcelo Reis


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