The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Print & Outdoor

The Alchemist Ad

Agency LDC / São Paulo

Client Paulo Coelho


Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

Annual ID


2016 Awards

Total Points: 10

Bronze Pencil



LDC / Sao Paulo

Chief Creative Officer

Guga Ketzer

Agency Producer

Sid Fernandes


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