The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Print & Outdoor

Miller Lite Ugly Holiday Sweater OOH

Agency TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York

Client Miller Lite (MillerCoors)

Category

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

Annual ID

PO16148M

2016 Awards

Total Points: 5

Merit

Credits

Agency

TBWAChiatDay / Los Angeles
Initiative / Chicago

PR / Marketing

Olson / Chicago

Production Company

MMT / New York
ClearChannel Outdoor / New York

Art Director

Jason Kim

Agency Producer

Kevin Thiel
Alice Pavlisko
Bryan Reugebrink
Gary Klugman
Jessica Rudis
Emily Peck
Tommy Cottam
Tanya LeSieur
Brian O'Rourke
Kacey Harahan
Chris Hunter
Jasmine Gomillion
Dena Moore
Linda Daubson
Dorn Reppert

Producer

Leah Barash
Jennifer Ventola
Kevin Welsh
Bob Vydra

Chief Creative Officer

Stephen Butler
Nick Barham

Creative Team

London Kaye

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