The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Print & Outdoor

Renovated Ambients

Agency Jung von Matt AG / Hamburg

Client OBI & Co Deutschland


Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

Annual ID


2016 Awards

Total Points: 5




Jung von Matt AG / Hamburg

Production Company

virus/Markenfilm Crossing GmbH / Hamburg

Creative Director

Florentin Hock
Eva Stetefeld

Executive Creative Director

Doerte Spengler-Ahrens
Doerte Spengler-Ahrens


Maximilian Kempe

Agency Producer

Dennis Wendt
Christopher Kehrhahn

Creative Team

Florentin Hock


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