The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Print & Outdoor

Is This You?

Agency McCann / New York

Client NY Lottery


Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

Annual ID


2016 Awards

Total Points: 5




McCann / New York

Chief Creative Officer

Eric Silver
Sean Bryan
Tom Murphy

Creative Director

Raphael Milczarek

Executive Creative Director

Grant Smith
Mat Bisher

Creative Team

Augie Praley
Sebastian Savino


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