The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Print & Outdoor

Survival Billboard

Agency McCann / London + Momentum Worldwide / London

Client Microsoft


Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

Annual ID


2016 Awards

Total Points: 15

Silver Pencil



McCann / London

PR / Marketing

Edelman / London

Production Company

Momentum Worldwide / London
Hothouse / London
Attention Seekers / London
MRM / London
EMT/Dentsu Aegis / London

Chief Creative Officer

Rob Doubal
Laurence Thomson

Sound Designer

Tim Sutton
Chris Gilbert

Agency Producer

Sergio Lopez
Lois Newcombe
Clare Mann
Chris Cartwright
Tom McLoughlin
Ellis Faint
Liam White


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