The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Print & Outdoor

Powerade - Workout Billboards

Agency Ogilvy Germany /

Client Coca-Cola


Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign

Annual ID


2016 Awards

Total Points: 5




Ogilvy Germany

Production Company

Tony Petersen Film GmbH / Berlin
New Wave Kreativmanufaktur / Berlin
ARRI Mitte / Berlin
MediaCom / Duesseldorf


Janne Sachse

Chief Creative Officer

Dr. Stephan Vogel

Creative Director

Stese Wagner


Felix Schmidt

Executive Creative Director

Tim Stuebane
Birgit van den Valentyn

Agency Producer

Georg Ilse
Manuel Kappmeyer

Creative Team

Florian Baeker (Director)
Sascha Kuznia (Editor)
Fabian Bettinger (DOP)
Ali Jamshidi (DOP)


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