The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Print & Outdoor

The Lost Campaign

Agency BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Client MARS

Category

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

Annual ID

PO16184M

2016 Awards

Total Points: 5

Merit

Credits

Agency

BBDO GmbH / Berlin
BBDO Group Germany GmbH / Berlin

Production Company

Pflanz Produktionsservice / Berlin
Rahael FS / Berlin

Art Director

Angelo Maia

Writer

Ricardo Wolff

Photographer

Sven Schrader

Creative Director

Ricardo Wolff

Executive Creative Director

Jan Harbeck
David Mously

Chief Creative Officer

Wolfgang Schneider

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