The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Print & Outdoor

The 11 Initiative

Agency Ogilvy / New York

Client Aetna


CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

Annual ID


2016 Awards

Total Points: 5




Ogilvy / New York

PR / Marketing

Ogilvy Public Relations / New York

Production Company

Unit 9 Productions / New York
Brehm Lab, Ltd. / New York

Chief Creative Officer

Alfonso Marian

Agency Producer

Akiko Nakashima
Laura DeBey
Swati Prasad
Habi Magassa
Bianca Lau
Audrey Rodriguez
Lena Shturman
Eugenia Rudman
Sam Elwitt
Raul Morales
Allison Rowley


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