The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Print & Outdoor

McWhopper

Agency Y&R / New Zealand + DAVID / Miami

Client Burger King

Category

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

Annual ID

PO16043G

2016 Awards

Total Points: 25

Gold

Credits

Agency

Y&R / New Zealand
DAVID / Miami

Production Company

Match Photography / Auckland

Designer

James Wendelborn

Photographer

Fraser Clements

Creative Director

Tom Paine

Chief Creative Officer

Josh Moore

Creative Team

Tom Paine

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