The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Print & Outdoor

Mein Kampf - Against Racism

Agency Ogilvy Germany /

Client Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany


Non-Profit - Collateral / Collateral

Annual ID


2016 Awards

Total Points: 25

Gold Pencil



Ogilvy Germany

PR / Marketing

Europa Verlag GmbH & Co. KG / Munich
Carlsberg & Richter GmbH & Co. KG/Stang PR / Munich/Berlin

Production Company

Tony Petersen Film GmbH / Berlin / Berlin
Mindshare GmbH / Frankfurt
Kinetic Worldwide Germany GmbH / Frankfurt
Pas de Deux / Berlin
Laif Agentur für Photos & Reportagen / Berlin
Pirates ‘N Paradise / Berlin

Chief Creative Officer

Dr. Stephan Vogel

Executive Creative Director

Tim Stuebane
Birgit van den Valentyn


Dominik Thomas Butzman

Agency Producer

Georg Ilse

Creative Team

Rochus Landgraf
Martina Diederichs
Lutz Meier (copy editor)
Florian Baeker (Director)
Kathie Fischer (Editor)
Christian Strasser (Publisher)
Anna-Karina Berels (PR)
Anna-Lena Daniels (PR)
Laura Kolb (PR)
Julia Steckel (PR)
Barbara Stang (PR)
Claus-Martin Carlsberg (PR)
Simon Geis (Post Produktion Press)
Kris Steininger (Music & Sound)
Robert Georgi (Programmer)
Christian Scholz
Dietmar Birkner


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