The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Print & Outdoor

The 2 Euro T-Shirt - A social Experiment

Agency BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin

Client Fashion Revolution


Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

Annual ID


2016 Awards

Total Points: 5




BBDO GmbH / Berlin
BBDO Group Germany GmbH / Berlin

PR / Marketing

Ketchum Pleon / Berlin

Production Company

UNIT9 / Berlin
CraftWork / Duesseldorf

Chief Creative Officer

Wolfgang Schneider

Executive Creative Director

Jan Harbeck
David Mously
Michael Schachtner


Stefan Bader

Agency Producer

Silke Rochow
Steffen Gentis


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