The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Print & Outdoor

Donation Badges

Agency Leo Burnett Tailor Made / Sao Paulo

Client ABTO - Brazilian Association of Organ Transplantation


Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

Annual ID


2016 Awards

Total Points: 10

Bronze Pencil



Leo Burnett Tailor Made / Sao Paulo

PR / Marketing Agency

Press FC / Sao Paulo

Production Company

Edit 2 / Sao Paulo
Tesis / Sao Paulo
Grupo Aragon / Sao Paulo
Pict Estúdio / Sao Paulo

Art Director

Pedro Rosa


Bruno Godinho

Chief Creative Officer

Marcelo Reis


Marlos Artigas Lima


Francisco Faria

Agency Producer

Celso Groba
Maria Fernanda Moura
Camila Aquino
Gregorio Szalontai

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