The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Print & Outdoor

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Agency Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Client Samsung


Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

Annual ID


2016 Awards

Total Points: 25




Leo Burnett Argentina / Buenos Aires

Design Firm

Ingematica / Buenos Aires

Production Company

Gloria Films / Buenos Aires

Agency Producer

Federico Puricelli


Federico Alvarez


Fabian Zayat
Sebastian Garcia Suarez
Veronica Bordon

Creative Director

Chany D'Amelio

Executive Creative Director

Luis Sanchez Zinny
Carmelo Maselli

Music & Sound

Martin Chebli Murad
Pedro Gomez


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