The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Print & Outdoor

Survival Billboard - Terms & Horrible, Horrible Conditions

Agency McCann / London

Client Microsoft

Category

Craft - Writing / Writing

Annual ID

PO16234M

2016 Awards

Total Points: 5

Merit

Credits

Agency

McCann / London

Production Company

EMT / Dentsu Aegis / London

Designer

Muhammad Qasim

Producer

Sergio Lopez
Clare Mann
Lois Newcombe
Sailesh Jani
AJ Coyne
Charlotte Habin
Charlotte Walters
Ellis Faint
Liam White

Chief Creative Officer

Rob Doubal
Laurence Thomson

Information Architect

Thomas Keane

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