The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Print & Outdoor

Rich Person Field Guide

Agency McCann / New York

Client New York Lottery

Category

Craft - Writing / Writing

Annual ID

PO16235M

2016 Awards

Total Points: 5

Merit

Credits

Agency

McCann / New York

Agency Producer

Deb Archambault
Loly McIndoe
Bryan Litman
April Gallo

Illustrator

Andrew Rae

Producer

Nathy Aviram

Executive Creative Director

Mat Bisher
Grant Smith

Chief Creative Officer

Eric Silver
Tom Murphy

Content Strategist

Kenny Gold
Caitlin Bishop

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