The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Print & Outdoor

Miller Lite Ugly Holiday Sweater OOH

Agency TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York

Client Miller Lite (MillerCoors)


Craft - Printing / Production / Printing / Production

Annual ID


2016 Awards

Total Points: 5




TBWAChiatDay / Los Angeles
Initiative / Chicago

PR / Marketing Agency

Olson / Chicago

Production Company

MMT / New York
ClearChannel Outdoor / New York

Art Director

Jason Kim

Chief Creative Officer

Stephen Butler
Nick Barham

Agency Producer

Kevin Thiel
Alice Pavlisko
Bryan Reugebrink
Gary Klugman
Jessica Rudis
Emily Peck
Tommy Cottam
Tanya LeSieur
Brian O'Rourke
Kacey Harahan
Chris Hunter
Jasmine Gomillion
Dena Moore
Linda Daubson
Dorn Reppert

Creative Team

London Kaye


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