The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Radio

Bluegrass

Agency BBDO / New York

Client PepsiCo / Mountain Dew

Category

Consumer - Advertising - Single / Advertising - Single

Annual ID

RA16015M

2016 Awards

Total Points: 5

Merit

Credits

Agency

BBDO / New York

Production Company

Human / New York

Agency Producer

Loren Parkins
Julian Katz

Executive Creative Director

Tim Bayne
Lauren Connolly

Chief Creative Officer

David Lubars
Greg Hahn

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