The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Radio

Little Baby Bonnet

Agency Ogilvy & Mather / Singapore + Eardrum / Sydney

Client The Life Foundation

Category

Non-Profit - Public Awareness - Single / Public Awareness - Single

Annual ID

RA16031M

2016 Awards

Total Points: 5

Merit

Credits

Agency

Ogilvy & Mather / Singapore

Production Company

Eardrum / Sydney

Writer

Malcolm Pryce

Agency Producer

Kit Yee Chow
Alvin Chin

Director

Ralph van Djik

Producer

Jessie Williams

Creative Director

Troy Lim

Chief Creative Officer

Eugene Cheong

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