The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Responsive Environments

The Imagination Machine

Agency Wieden+Kennedy / Amsterdam + Tellart / Amsterdam

Client S7 Airlines


Consumer - Architecture / Architecture

Annual ID


2016 Awards

Total Points: 10

Bronze Pencil



Wieden+Kennedy / Amsterdam

Production Company

Tellart / Amsterdam

Chief Creative Officer

Matt Cottam

Executive Creative Director

Mark Bernath
Eric Quennoy

Agency Producer

Kelsie Van Deman
Judd Caraway
Charlie Ledbetter

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