The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Responsive Environments

Uber Safe

Agency Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto

Client Uber


Innovation - Use of Technology / Use of Technology

Annual ID


2016 Awards

Total Points: 15




Rethink / Toronto/Montreal/Vancouver

Production Company

Someplace Nice / Toronto
Eightlines / Toronto
Stacklab / Toronto
Rooster / Toronto
Fort York VFX / Toronto
Keen Music / Toronto

Art Director

Simon Au

Agency Producer

Vanessa Birze
Todd Harrison
Narine Artinian

Creative Team

Alex Fleming
Jeff Forest
Brent Marshall
Sean McBride
Estelle Weir
Taryn Mueller
Joey Whitelaw


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