The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Responsive Environments

Mercedes-Benz at IAA 2015 / Mercedes Live! / Digital presentation with spidercam and augmented reality

Agency Atelier Markgraph (set and show design + concept, planning and realisation of the real-time contents) / Frankfurt am Main + Monomango (show design with Atelier Markgraph) / Berlin + spidercam (real-time tracking) / Feistritz im Rosental + NSYNC (technical

Client Daimler

Category

Innovation - Use of Technology / Use of Technology

Annual ID

RE16021M

2016 Awards

Total Points: 5

Merit

Credits

Design Firm

Atelier Markgraph (set and show design + concept, planning and realisation of the real-time contents) / Frankfurt am Main
Monomango (show design with Atelier Markgraph) / Berlin
NSYNC (technical development and design of the real-time contents) / Berlin

Production Company

spidercam (real-time tracking) / Feistritz im Rosental

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