The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Social Media

Mayhem DIY

Agency Leo Burnett / Chicago

Client Allstate Insurance Company


Consumer - Branded Social Campaign / Branded Social Campaign

Annual ID


2016 Awards

Total Points: 10

Bronze Pencil



Leo Burnett / Chicago

Production Company

Anonymous Content / Los Angeles


Pete Lefebvre

Chief Creative Officer

Mark Tutssel

Creative Director

Mikal Pittman
Britt Nolan


Tim Godsall

Executive Creative Director

Charley Wickman

Agency Producer

Veronica Puc
Leah Karabenick


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