The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Social Media

Mayhem Tweet-Off

Agency Leo Burnett / Chicago

Client Allstate Insurance Company


Consumer - Branded Social Campaign / Branded Social Campaign

Annual ID


2016 Awards

Total Points: 5




Leo Burnett / Chicago

Production Company

Tool / Los Angeles
Motion Theory / Los Angeles

Chief Creative Officer

Mark Tutssel

Creative Director

Mikal Pittman
Britt Nolan

Executive Creative Director

Charley Wickman

Agency Producer

Veronica Puc
David Moore
Rock Darlington
Leah Karabenick

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