The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Social Media

Taco Emoji Engine

Agency Deutsch / Los Angeles

Client Taco Bell


Consumer - Branded Social Campaign / Branded Social Campaign

Annual ID


2016 Awards

Total Points: 50

Best of Discipline Pencil



Deutsch / Los Angeles

Production Company

DigitasLBi / San Francisco
IC Group / Winnipeg

Art Director

Dan Rosenberg

Chief Creative Officer

Pete Favat

Creative Director

Andy Pearson
Ken Slater


Sean Lee

Executive Creative Director

Tom Pettus

Technical Producer

Pam Scheideler
Nathan Pitzel
Lindsey Najdovski
Bob Guerrero

Creative Team

Winston Binch
Walter Smith
Fernando Barretto
Monica Tobin
Sierra DeRose
Zach Gallagher
Amelia Hall
Cara Nieto
Mara Serdans
Anastasia Arten


Share To

Related Awards





Follow Us