The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Social Media

The Tweeting Pothole

Agency P4 Ogilvy & Mather / Panama

Client Medcom


CSR - Branded Social Campaign / Branded Social Campaign

Annual ID


2016 Awards

Total Points: 15

Silver Pencil



P4 Ogilvy & Mather / Panama

Production Company

Sake / Argentina
VFX / Panama

Art Director

Roberto Perez

Chief Creative Officer

Pinky Mon

Creative Director

Alejandro Blanc


Sol Abadi

Executive Creative Director

Monica Urrutia

Social Media Manager

Luis Gonzalez

Agency Producer

Benjamin Liao
Belisario Alvarez
Monica Crespo

Technical Producer

Alberto Lam

Creative Team

Kochi Restrepo
Edmar Quiros
Franklin Lu


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