The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Social Media

Donate The Hate - The Involuntary Online Donation

Agency Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin

Client ZDK - Gesellschaft Demokratische Kultur


Non-Profit - Branded Social Campaign / Branded Social Campaign

Annual ID


2016 Awards

Total Points: 10

Bronze Pencil



Grabarz & Partner / Hamburg

PR / Marketing Agency

ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin

Chief Creative Officer

Ralf Heuel

Creative Director

Jakob Eckstein
Matthias Preuss


Axel Döpner

Digital Artist / Multimedia

Boris Horn
Ulrich Erdmann
Richard Pietsch

Creative Team

Ina Bach
Joelle Timores
Fabian Wichmann

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