The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Social Media

Taco Emoji Engine

Agency Deutsch / Los Angeles

Client Taco Bell

Category

Innovation - Innovation in Social Media / Innovation in Social Media

Annual ID

SM16051M

2016 Awards

Total Points: 5

Merit

Credits

Agency

Deutsch / Los Angeles

Production Company

DigitasLBi / San Francisco
IC Group / Winnipeg

Art Director

Dan Rosenberg

Designer

Sean Lee

Creative Director

Andy Pearson
Ken Slater

Executive Creative Director

Tom Pettus

Chief Creative Officer

Pete Favat

Technical Producer

Pam Scheideler
Nathan Pitzel
Lindsey Najdovski
Bob Guerrero

Creative Team

Winston Binch
Walter Smith
Fernando Barretto
Monica Tobin
Sierra DeRose
Zach Gallagher
Amelia Hall
Cara Nieto
Mara Serdans
Anastasia Arten

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