The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Social Media

Rav4 You

Agency Saatchi & Saatchi LA / Torrance

Client Toyota Motor Sales

Category

Innovation - Innovation in Social Media / Innovation in Social Media

Annual ID

SM16056M

2016 Awards

Total Points: 5

Merit

Credits

Agency

Saatchi & Saatchi LA / Torrance

Production Company

Compadres / Torrance
Uber Content / Los Angeles
Megatrax / North Hollywood
Noises Digital / Los Angeles
Lime Studios / Santa Monica

Agency Producer

Lalita Koehler, Executive Director, Integrated Production
Sara Seibert, Director of Content
Richard Bendetti, Executive Broadcast Producer
Ashley Harsen
Kristen Hosack, Music Supervisor

Director

Daniel Strange

Editor

Ryan Turner
Addison Goss

Producer

Steve Wi
Alexandra Lisee
Tamsin Prigge Blue

Creative Director

Chris Pierantozzi

Chief Creative Officer

Jason Schragger

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