The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - UX / UI

Agency Deutsch / Los Angeles

Client Taco Bell


Consumer - Web / User Experience

Annual ID


2016 Awards

Total Points: 5




Deutsch / Los Angeles


Ben Majoy

Chief Creative Officer

Pete Favat

Creative Director

Able Parris

Executive Creative Director

Tara Greer

User Experience Designer

Sam Roth

Technical Producer

Pam Scheideler
Nathan Pitzel
Vanessa Scanlan
Abbey Park

Creative Team

Winston Binch
Troy Kelley
Fernando Barretto
Rachel Brandt
Sailesh Patel
Chris Suchy
Kelsey Hodgkin
Amelia Hall


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