The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - UX / UI

Lufthansa Apple Watch App

Agency SapientNitro / Munich

Client Lufthansa


Consumer - Mobile / Utility

Annual ID


2016 Awards

Total Points: 10

Bronze Pencil



SapientNitro / Munich

Art Director

Frederik Spahrkäs

Creative Director

Danusch Mahmoudi


Nicole Krusch


Stefan Jager

User Experience Designer

Dario Korati
Noha Nada

Agency Producer

Andreas Becker
Vinzent Kuhn

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