The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - UX / UI

Samsung Smart Playboard

Agency Leo Burnett Co. Srl / Milan

Client Samsung Electronics Italy


Consumer - Cross-Channel / User Experience

Annual ID


2016 Awards

Total Points: 15

Silver Pencil



Leo Burnett Co. Srl / Milan

Production Company

D.e.a. Production / Milan
Bloompix / Milan

Art Director

Andrea Muccioli

Creative Director

Christopher Jones

Executive Creative Director

Francesco Bozza
Alessandro Antonini

Agency Producer

Maria Luisa Crisponi

Creative Team

Nicoletta Zanterino
Alessandro Polia
Andrea Castiglioni
Raffaella Ramondetti

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