The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - UX / UI

The Slow Down GPS

Agency Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm

Client IF Insurance


CSR - Mobile / Mobile

Annual ID


2016 Awards

Total Points: 15

Silver Pencil



Forsman & Bodenfors / Gothenburg

Production Company

Bacon STH / Stockholm
Starcut / Stockholm
Stopp / Stockholm
OMD / Stockholm


Tarik Saleh


Fredrik Wenzel


Sophie Hedberg

Agency Producer

Magnus Kennhed

Creative Team

Maria Bergkvist
Kristina Wilmar
Joachim Levin
Samuel Åkesson
Lars Friberg
Andreas Johansson
Ylva Axell
Starcut App Production Company
Juno PR Agency
Earth People Digital Production Company
If Insurance, Head of Marketing: Mikael Hellman
If Insurance, Marketing Manager: Kajsa Svärd

Related Awards





Follow Us