The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - UX / UI

Always BackMeApp

Agency Leo Burnett Co. Srl / Milan

Client Procter & Gamble

Category

CSR - Mobile / Mobile

Annual ID

UX16050M

2016 Awards

Total Points: 5

Merit

Credits

Agency

Leo Burnett Co. Srl / Milan

Digital Agency

Performance Media / Warsaw

Production Company

Fabbricavirali / Milan

Art Director

Andrea Muccioli

Writer

Sara Rosset

Creative Director

Anna Meneguzzo

Director

Veronica Mengoli

Executive Creative Director

Francesco Bozza
Alessandro Antonini

Producer

Carlo Clerici

Social Media Manager

Krzysztof Belcarz

Agency Producer

Laura Fappiano

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