The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - UX / UI

Wilson X Connected Basketball

Agency Phenomenon / Los Angeles

Client Wilson Sporting Goods


Innovation - Mobile / Mobile

Annual ID


2016 Awards

Total Points: 25

Gold Pencil



Phenomenon / Los Angeles

Creative Director

Team Wilson


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