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Category
Innovation - Mobile / Mobile
Annual ID
UX16018B
About the Work
FocusMotion launched the world’s first algorithm platform that enables any open wearable device to track real human movement. Whereas most wearable device systems track only steps or sleep, FocusMotion recognizes all kinds of movement. Its SDK plugs into any open wearable so developers can augment any current system with the capability to analyze what users are doing, how many times they’ve performed a specific movement, and how well they’ve performed it. The algorithm is currently being used to track workouts, to monitor recovery in physical therapy, to train professional athletes, to optimize factory labor, and to prevent repetitive stress injuries.
2016 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
R/GA / New York
LA Dodgers / Los Angeles
Production Company
Focus Motion / Los Angeles
Chief Creative Officer
Cavan Canavan
Grant Hughes
Executive Creative Director
Stephen Plumlee
Programmer
Shuo Feng
Agency Producer
Liz David
Maggie Hogan
Parker Sapp
Creative Team
Jonathan Bradley
Dylan Boyd
Nicolas Olivieri
Michael Morowitz
Maddie Garber
Jonathan Greene
Technical Producer
Steve Merel
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