The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - UX / UI

Krispy Kreme - E-Commerce Store

Agency Digital Arts Network / Sydney + Krispy Kreme / Sydney

Client Krispy Kreme
BACK TO RESULTS

Annual ID

UX16071M

About the Work

Krispy Kreme is renowned for making delicious doughnuts, but its current website was unappetising, suffering from poor engagement levels. We created an e-commerce site letting Australians ‘get their hands on’ doughnuts for the first time ever across multiple devices. We created unique features: Tactile ‘dough-slice’ – see inside your doughnut. Shake’n’Bake – create a random box on your mobile. Tongue-compatible ‘lick’ functionality – Yes, we did. Over the last 12 months, we achieved droolworthy sales results in a country that had never really experienced Krispy Kreme doughnuts before. – Sales revenue up 172.87% – Number of transactions up 216% – Conversion rate up 89% – Time spent up 327% – Bounce rate down 56%