The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Public Relations

Ariel - Share The Load

Agency BBDO India / Mumbai

Client P&G India


Consumer - Brands, Products & Services / Integrated Campaign

Annual ID


2016 Awards

Total Points: 15

Silver Pencil



BBDO India / Mumbai

Production Company

Red Ice Films / Mumbai

Chief Creative Officer

Josy Paul

Creative Director

Balakrishna Gajelli
Umma Saini


Shimit Amin

Executive Creative Director

Hemant Shringy
Sandeep Sawant


Gary Grewal

Creative Team

Ajai Jhala
Rajat Mendhi
Sidheshwar Sharma
Vikram Turakhia
Kunal Matta
Dimple Shetty

Related Awards





Follow Us