The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Public Relations

Ashes

Agency McCann / Madrid

Client Campofrío

Category

Innovation - Innovation in Public Relations / Innovation in Public Relations

Annual ID

PR16062M

2016 Awards

Total Points: 5

Merit

Credits

Agency

McCann / Madrid

PR / Marketing Agency

Llorente y Cuenca / Madrid

Production Company

La Joya / Madrid

Art Director

Rafael Quilez

Writer

Jon Lavin

Chief Creative Officer

Monica Moro

Director

Pedro Lazaga

Executive Creative Director

Raquel Martinez
Jon Lavin

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