The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Public Relations

The McWhopper Proposal

Agency Y&R / New Zealand + DAVID / Miami

Client Burger King

Category

Innovation - Innovation in Public Relations / Innovation in Public Relations

Annual ID

PR16067M

2016 Awards

Total Points: 5

Merit

Credits

Agency

Y&R / New Zealand
DAVID / Miami

PR / Marketing

ABPR / New York

Agency Producer

Liz Rosby
Sacha Moore

Creative Director

Tom Paine

Chief Creative Officer

Josh Moore

Content Strategist

Jono Key

Creative Team

Tom Paine

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