The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Public Relations

Real McCann vs Mad Men McCann

Agency McCann Worldgroup / New York

Client McCann Worldgroup


Craft - Response / Real-Time Activity / Response / Real-Time Activity

Annual ID


2016 Awards

Total Points: 5




McCann Worldgroup / New York

Art Director

Becky Wong

Chief Creative Officer

Rob Reilly

Creative Director

Jeremy Miller
Daniel Bennett

Social Media Manager

Bruce Stockler
Kenny Gold


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