The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Penta Pencil

The Scent of Success

Agency Wieden+Kennedy / Portland

Client Old Spice


Penta Pencil

Annual ID


2016 Awards

Total Points: 100

Penta Pencil



Wieden+Kennedy / Portland

Production Company

MJZ / Los Angeles
Biscuit Filmworks / Los Angeles
Smith and Jones / Los Angeles


Share To

Related Awards





Follow Us