The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Cross-Platform

The Baby Stroller Test-Ride by Contours

Agency FCB / Chicago

Client Kolcraft


Experiential / Events & Competitions

Annual ID


2017 Awards

Total Points: 15

Silver Pencil



FCB Chicago / Chicago, IL

Production Company

Lord + Thomas / Chicago, IL
Cinema Libertad LLC / Chicago, IL
Hero Solutions / Chicago, IL

Executive Creative Director

Todd Tilford
Max Geraldo

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