The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Cross-Platform

The Scania Clock

Agency TBWA / Stockholm + B-Reel / Stockholm

Client Scania


Experiential / Events & Competitions

Annual ID


2017 Awards

Total Points: 10

Bronze Pencil



TBWA Stockholm / Stockholm

Production Company

B-Reel / Stockholm

Creative Director

Kalle Widgren


Christian Styffe

Information Architect

Håkan Engler

Product Manager

Robert Schelin

Agency Producer

Anna Bergström
Annika Molnár

Content Strategist

Louise Sallander


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