The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Cross-Platform


Agency Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York

Client Pantene


Integrated Branding

Annual ID


2017 Awards

Total Points: 10

Bronze Pencil



Grey New York / New York
Grey Malaysia / Kuala Lumpur

PR / Marketing

Team Epic / Westport

Production Company

Community Films / Culver City
WAX / New York
Townhouse / New York

Media Company

Proctor & Gamble / Cincinnati
DeVries Global / New York

Art Director

Emily Pracher

Chief Creative Officer

Andreas Dahlqvist
Per Pedersen


Pam Thomas

Executive Creative Director

Joanna Carver
Graham Drew

Creative Team

Burkhard Pieroth
Jodi Allen
Sara Young
Pete Carter
Sara Saunders
Aja Silvas
Lindsey Randolph
Vanessa Golenia
Emma Armstrong
Courtney Berry
Erica Giordano
Courtney Ridenhour
Nicole Currie
Shanna Wollack
Marcela Bequillard
Sam Riber
Jordan Futscher
Brendan Phillips


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