The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Cross-Platform

Unlimited Greatness Serena Williams

Agency Wieden+Kennedy / Portland + Joint Editorial / Portland

Client Nike


Integrated Branding

Annual ID


2017 Awards

Total Points: 15

Silver Pencil



Wieden+Kennedy / Portland

Design Firm

Human Worldwide / Santa Monica

Production Company

Joint Editorial / Portland


Noah Woodburn

Sound Designer

Johnathon Sanford

Agency Producer

Matt Hunnicutt

Content Strategist

Irina Tone
Reme DeBisschop
Henry Lambert
Danny Sheniak
Andy Lindblade

Digital Artist / Multimedia

Pilon Lectez
Dave Jahns
Lisa Feldhusen

Creative Team

Tim Arts
Stefan van den Boogaard


Share To

Related Awards





Follow Us