The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Cross-Platform

Where Life Happens

Agency Akestam Holst NOA / Stockholm + Bacon / Copenhagen

Client IKEA


Integrated Branding

Annual ID


2017 Awards

Total Points: 10

Bronze Pencil



Akestam Holst NOA / Stockholm

Production Company

Bacon / Copenhagen

Creative Director

Magnus Jakobsson


Martin Werner


Ylva Axell

Product Manager

Agneta Oppenheim

Agency Producer

Leila Widgren

Creative Team

Kjell Mansson
Jerker Winther
Mimmi Grafstrom
Sara Bellafesta
Anna Lundeborg


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