The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Cross-Platform

Just A Kid Campaign

Agency Wieden+Kennedy / Portland + Universal McCann / New York

Client Powerade


Integrated Branding

Annual ID


2017 Awards

Total Points: 5




Wieden+Kennedy / Portland

Media Company

Universal McCann / New York

Executive Creative Director

Susan Hoffman
Mark Fitzloff
Joe Staples

Product Manager

John Radaza

Social Media Manager

Jacob Sperla

Agency Producer

Ben Grylewicz
Jennifer Fiske

Content Strategist

Henry Lambert

Creative Team

Rob Lewis


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