The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Cross-Platform

Extra Gum "Give Extra, get extra"

Agency Energy BBDO / Chicago

Client Wrigley, a Subsidiary of Mars, Incorporated


Integrated Branding / Integrated Online

Annual ID


2017 Awards

Total Points: 5




Energy BBDO / Chicago

Production Company

Rattling Stick / Los Angeles
Sanctuary Content / Los Angeles
Whiz Bang / Chicago
The Mill / Chicago
STIR Post / Chicago
Cut + Run / London
Beast Editorial / Los Angeles
ole Media Management L.P. / Los Angeles

Chief Creative Officer

Andrés Ordóñez


Mya Pagán


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